Annual Legal Marketing Conference
September 18-20th 2024
Salt Lake City | The Grand America Hotel®
Make Law Sexy and learn how to set your law firm apart at the highly-exclusive law firm growth marketing conference
2 days
1 Unforgettable Event
get
more
clients
Sign
more
Cases
Drive
more
growth
Learn
more
strategy
September 18-20th 2024
2024
annual marketing convention
ABOUT THE CONFERENCE
What is
NiftyCon?
NiftyCon is a one-of-a-kind legal digital marketing experience that feels more like a mastermind than a massive conference. We keep the attendance exclusive to ensure our attendees get the personalized time, content, and discussion they need to drive meaningful growth for their law firms. Ultimately the massive legal conferences are fundamentally unable to provide the level of individual direction and attention that you’ll find at NiftyCon.
We believe in “Making Law Sexy”, which means a focus on setting you apart from the usual attorney stereotypes (dressing the same, you’re all Magna Cum Laude, etc) and in doing so this helps you develop genuine trust with your clients. You’ll also learn how to invest your time and marketing dollars efficiently so that you can focus on the highest-value clients and ultimately make more money while freeing-up time to live your life.
WHAT YOU CAN EXPECT
from the Conference:
- Carefully curated content for our attendees on how to grow and develop your law firm
- See the latest trends in legal marketing and what to expect in the future
- Learn about business processes that other law firms are utilizing
- No speakers or contributors at the conference simply by buying their spot
- No infomercials by vendors without anything actually helpful to say
- For Nifty clients, meet your project management team face to face
WHY ATTEND
Who Should
Come?
Get the most bang for your marketing buck
Learn what modern strategies are working, and what other strategies have become outdated or ineffective.
You want to learn, but also relax
You want legal marketing content in a high-value-density format, and free time to relax and explore Salt Lake City, UT.
Networking with like-minded attorneys
You're tired of inauthentic networking and are ready to meet down-to-earth growth-minded attorneys like you.
Stand out from the competition
You want your clients to understand who you really are as an attorney and a person, and need to know how to best tell your story.
Venue
Salt Lake City | The Grand America Hotel®
Hotel and Travel Accommodations
NiftyCon is hosted at the luxurious Grand America Hotel in Salt Lake City, UT. Book your room at the Grand America Hotel or choose from one of the many local options. Lyft and Uber offer pick-ups from the SLC International Airport. (see FAQs)
Speakers
NiftyCon's lineup of speakers is carefully curated to ensure a diverse range of perspectives, ensuring that you'll walk away with the latest trends and actionable strategies in legal marketing.
Each speaker has a unique perspective on legal marketing, honed through years of navigating the ever-evolving landscape of the industry. From innovative growth tactics to unconventional origin stories, their expertise covers a wide range of topics that will resonate with every attorney.
* SPEAKERS ARE SUBJECT TO CHANGE *
Agenda
* AGENDA SUBJECT TO CHANGE *
Registration
4:00 PM - 7:00 PM
Reception
6:00 PM - 8:00 PM
Breakfast & Registration
8:00 AM - 9:00 AM
Welcome remarks
9:00 AM - 9:15 AM
Harlan
Your Challenge: A dual role of being a skillful attorney obtaining high-valued cases and settlements and running a business for Profit.
9:15 AM - 9:45 AM
Amanda Casinha
Topic: Mastering Social Media
9:30 AM - 10:30 AM
Break & Snacks
10:30 AM - 10:45 AM
TBD
Topic:
10:45 AM - 11:30 AM
Chad Henkel
Topic: The State of Legal Marketing
11:30 AM - 12:00 PM
Lunch (Included)
12:00 PM - 1:30 PM
Panel on Website Accessibility
Topic: ADA Compliance
1:30 PM - 2:15 PM
Tim Semelroth
Topic: Utilizing Online Courses
2:15 PM - 3:00 PM
Optional individual meetings
3:00 PM - 4:00 PM
Breakfast
8:00 AM - 9:00 AM
TBD
Topic:
9:00 AM - 9:30 AM
Mathew Kerbis
Topic: AI Will End the Billable Hour
9:30 AM - 10:00 AM
TBD
Topic:
10:00 AM - 10:30 AM
Break & Snacks
10:30 AM - 10:45 AM
Panel on AI
Topic:
10:45 AM - 11:30 AM
TBD
Topic:
11:30 AM - 12:15 PM
Closing Remarks
12:15 PM - 12:30 PM
Lunch (Included)
12:30 PM - 1:30 PM
Optional individual meetings
1:30 PM - 3:00 PM
Ready to take your law firm to the next level?
Save your seat, purchase your ticket now
About Nifty
We Help Law Firms Grow
WITH
BETTER
MARKETING
FOR YOUR LAW FIRM
MAKE LAW SEXY
Nifty Marketing has been a leader in digital marketing for attorneys for the better half of a decade. We've helped hundreds of law firms get more clients and cases from the internet. We can certainly do the same for you.
At Nifty we believe there is a right way to do marketing for law firms. We are extremely passionate about helping law firms achieve success online. We live and breathe marketing for law firms and travel the country talking about it. It is our goal to help lawyers get back in the “lawyer seat” and do what they are best at. To accomplish this we become a true partner and friend with the law firms that join the Nifty team. We become an integral member of the team and thrive on the success of the lawyers we work with.
Above all, take pride in being insanely transparent and honest in everything we do. We are a bunch of passionate marketers in a small farming community with good values and an even better work ethic.
FAQ
NiftyCon will be held September 18-20th 2024, in Salt Lake City, Utah
CLICK HERE TO GET TICKETSAt NiftyCon, attendees will gain a wealth of knowledge and actionable insights to transform their legal marketing strategies. Here are some key areas of learning that participants can expect:
- Cutting-Edge Marketing Strategies: Discover the latest trends and innovative approaches that successful law firms are implementing to stay ahead in a competitive marketplace. Learn how to leverage digital marketing, social media, SEO, and other powerful tools to attract and retain clients.
- Effective Branding and Positioning: Understand the importance of creating a strong brand identity and how it can differentiate your law firm from the competition. Learn proven techniques to develop a compelling brand story and establish a unique position in the market.
- Client Engagement and Relationship Building: Explore strategies to build strong relationships with clients, enhance their experience, and drive client satisfaction. Discover techniques for effective communication, client retention, and fostering long-term loyalty.
- Growth Tactics and Business Development: Dive into growth tactics and business development strategies that have proven successful for law firms. Learn from industry experts who have achieved substantial growth and gain actionable insights to implement in your own practice.
- Best Practices and Case Studies: Gain valuable insights from real-world case studies and success stories shared by experienced legal professionals. Learn from their triumphs and challenges, and apply these best practices to your own firm.
- Networking and Collaboration: Connect with like-minded attorneys, legal marketing experts, and industry leaders during networking sessions and collaborative activities. Build relationships that can lead to partnerships, referrals, and future opportunities.
NiftyCon is a platform for continuous learning, empowering attendees to enhance their legal marketing efforts, stay ahead of industry trends, and drive the success of their law firms.
When planning your visit to Salt Lake City, Utah for NiftyCon, we recommend flying into Salt Lake City International Airport (SLC). Once you arrive at Salt Lake City International Airport, you'll have several transportation options available. This includes shuttle services, rental cars, and private transportation services. Our team will also provide further guidance and assistance regarding transportation options closer to the event date.
We look forward to welcoming you to Salt Lake City for an incredible experience at NiftyCon. Safe travels, and if you have any further questions or need additional information, please don't hesitate to reach out to us.
Absolutely! We highly encourage law firm owners to bring a partner, spouse, or an exceptional A-player from their firm who shares the same growth goals. NiftyCon is designed to provide valuable knowledge and advice that is applicable to everyone in the legal industry. However, it is particularly tailored to address the needs and challenges faced by law firm owners.
CLICK HERE TO GET TICKETSNo, NiftyCon is exclusively a LIVE and in-person event. We strongly believe that the true value of the summit lies in the immersive experience it offers, including unparalleled networking opportunities and the chance to build lifelong relationships with like-minded, committed attorneys. With this in mind, we will not be offering any virtual options for the event.
We are excited to bring together a community of legal professionals who are dedicated to maximizing their growth and success. Join us in person to fully embrace the dynamic atmosphere of the NiftyCon and make connections that will propel your legal career forward.
NiftyCon is hosted at The Grand America Hotel in Salt Lake City, UT. Explore more on The Grand America Hotel website here.
However, you are also welcome to stay at one of the many lodging options found in Salt Lake City, and join us at The Grand America for the conference.